Leading the chatbot conversation - The Clubhouse London

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Leading the chatbot conversation

An interview with Dirk Jan Dokman, Co-founder of CX Company

Tell us about your company.

CX Company have been innovating and developing enterprise intelligent assistance and chatbot technology for over 14 years.

We operate in the UK, France, Germany and the Netherlands and deliver our chat bots in 22 languages all over the world.  I am proud to say we handle over 4 million interactions a day for some of the world’s leading brands and improve customer satisfaction, increase conversion rates and save huge amount of costs.

What has been your biggest success so far?

I have built and sold two business in the past. However, now having CX Company active in 4 countries and growing, I truly believe that the journey towards success is more interesting than the success itself.

What project are you most excited about right now?

Unlike the Netherlands, the UK is often slow to adopt new technologies, however when you do, you run fast and push the boundaries quicker.  So for me we are working hard to take the vacant market leader position in the UK.  This means we are having some brilliant (human) conversations with some incredible brands at a senior level.  The potential in the UK is vast, so is truly exciting.  Probably, best not to mention Brexit at this stage, which as a Dutchman is making interesting watching!

How has being a member of The Clubhouse contributed to the success of your business?

I like to have a very energetic working environment and The Clubhouse is definitely creating that. And being in central London is very convenient for me and our team (as I am living in the Netherlands and our team lives across the UK). And our clients and other contacts love to visit us in one of the Clubhouses.

Where can members find you?

Every Monday we are downstairs at the St James office. If you hear a guy talking English with a strong Dutch accent (which I failed to get rid off), it is probably me.


Quick Fire Round:

Favourite place to go in London?

So many favorite paces: Breakfast at Daylesford Notting Hill, having lunch at the sushi belt at Kulu Kulu (near TCH Saint James) and having dinner at Rambla in Soho. And going to a jazz concert in Ronnie Scotts or a classical performance in the Wigmore Hall. This is what I love about London, a place for every mood.

Who inspires you and why?

Looking at Fynn, my 1.5 year old son how he looks at the world full of excitement, positivity and curiosity. As adult we try to look in the same way to the world we are living in.

Best bit of advice you’ve been given?

Hire people who are smarter than yourself

If you were on a desert island, what would you bring?

I hope the desert island is big enough to bring my racing bike

Which super power would you like to have?

Mind reading

What is the worst business ‘faux-pas’ you’ve committed?

Talking with an Englishman and thought that the man was really interested when he said “interesting”.

For more about CX Company visit their website: CX Company

This article was originally featured in The Informer – April 2019. To read the full magazine please click here